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Read MoreDon’t be fooled
You may get shady SEO offers by email daily. Don’t get sucked in. Learn to recognize the signs of bogus SEO offers to put your website on page one on search engine results pages. Don’t throw away your good money. Get a real professional if you need SEO services.
Read MoreWebsite indecision?
Are you suffering from “website indecision?” Do you recognize that your business website needs a lot of help to make it effective? And yet you have neglected to act because you’re afraid of taking the wrong route? There are so many ways to go. And so many offers of advice and help. The offers come…
Read MoreWhat is WordPress?
WordPress is a free and open source blogging tool and a content management system (CMS). It runs on a web hosting service. Some of the key features of WordPress are the inclusion of plug-in architecture and a “theme” system. Themes: Themes allow users to change the look and functionality of a WordPress website without altering…
Read MoreLooking online for health information
It’s a known fact and we all do it. People look online for health information Many of us do it despite our awareness that much of the health information inaccurate, outdated, confusing, or anxiety-provoking. Sometimes it’s even dangerous. If you’re a health professional you can use your website to take control of what patients learn.…
Read MoreHit Counters
Website hit counters are unhelpful. Most often used by amateur web designers. Extremely useful alternatives like Google Analytics are free.
Read MorePresentation content as a source for blog posts
Don’t overlook using your presentation content as inspiration for your next blog posting As a business professional, it’s likely that you give at least occasional presentations. These may be formal or informal, rehearsed or spontaneous. These presentations may be introductions, training, educational, sales, status reports, proposals, or other. The audiences may be business prospects, customers,…
Read MoreWhy your website fails
Often, a website fails to deliver due to insufficient offline promotion. It is sometimes a matter of misplaced expectations. Understanding the reasons for disappointing returns and what you can do about it will make a big difference. If you want people to beat a path to your door, you need to show them the way. And you need to offer them reasons they should. Management needs to understand the added value that a website can offer. And they must communicate that value to customers – offline as well as online.
Read MoreSmall law firm websites: Are you represented?
Just because your law firm is small, it doesn’t mean that you can’t be on an equal footing with the big firms in competing for clients. A small firm website can be a great equalizer!
Read MoreDental practice websites
Know what to look for when considering a website for your dental practice. There are many so-called specialists in dental website practices. Many of the suggestions here apply to websites for other professions and businesses. Don’t get taken for a ride!
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