Posts Tagged ‘marketing’
Stay connected with customers during the COVID-19 crisis
A free webinar from GoDaddy “4 Ways to Stay Connected to Your Customers” During these tough times, people will continue to turn to social media for information and to share their experiences and feelings. The very concept of connection takes on new meaning, and the role of social becomes even more critical to business success.…
Read More7 ways to promote your website — offline
“If you build it, they will come! *” — But how can you be sure? You built your website with the expectation that people will use it. That’s obvious, right? — But have you thought about how you will make people aware that your site exists? Too many small businesses overlook the importance of having…
Read MoreHave you failed to give customers a reason to use your website?
Ask yourself this question: Do I give my customers legitimate reasons to use our website? Before you answer that let me explain the importance of giving them reasons to use the website. Your customer may not be ready to move forward with you at your pace. They don’t want to be rushed. And you don’t…
Read MorePromote your website — Offline also!
Don’t forget to promote your website offline as well For most businesses, their website is just the means to an end. By that I mean that their website is not what they are selling. But it should be seen as something instrumental to help achieve business goals. Those goals could be to provide information to…
Read MoreMistaken notions about business websites
Over the years, I’ve heard a lot of chatter about the internet and a lot of hype promoting the internet as the solution to all problems. People are often perplexed and don’t know what to think even though they may using the internet every day. Is it really necessary to have a business website? Can…
Read MoreYour website has launched: Now what?
You’ve put in a lot of time and effort to create your website. You’ve just launched it and you may feel the need to shift your attention to other matters – the ones you may have put aside while creating the site. However, treating your business website as a “set it and forget it” can…
Read MoreFree Marketing Webinars
Upcoming webinars, articles and resources for small business are available from Open Forum.
Read MoreWhy your website fails
Often, a website fails to deliver due to insufficient offline promotion. It is sometimes a matter of misplaced expectations. Understanding the reasons for disappointing returns and what you can do about it will make a big difference. If you want people to beat a path to your door, you need to show them the way. And you need to offer them reasons they should. Management needs to understand the added value that a website can offer. And they must communicate that value to customers – offline as well as online.
Read MoreSmall law firm websites: Are you represented?
Just because your law firm is small, it doesn’t mean that you can’t be on an equal footing with the big firms in competing for clients. A small firm website can be a great equalizer!
Read MoreIncrease your market share
We’ve all been taught from an early age that sharing is good. But if you’re in business, you should ask… How much market share are you giving your competition? How many competitors do you have for your different products and services? How do your potential customers decide who to give their business to? What makes…
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