Posts by Steve Glick
What is WordPress?
WordPress is a free and open source blogging tool and a content management system (CMS). It runs on a web hosting service. Some of the key features of WordPress are the inclusion of plug-in architecture and a “theme” system. Themes: Themes allow users to change the look and functionality of a WordPress website without altering…
Read MoreHit Counters
Website hit counters are unhelpful. Most often used by amateur web designers. Extremely useful alternatives like Google Analytics are free.
Read MorePresentation content as a source for blog posts
Don’t overlook using your presentation content as inspiration for your next blog posting As a business professional, it’s likely that you give at least occasional presentations. These may be formal or informal, rehearsed or spontaneous. These presentations may be introductions, training, educational, sales, status reports, proposals, or other. The audiences may be business prospects, customers,…
Read MoreWhy your website fails
Often, a website fails to deliver due to insufficient offline promotion. It is sometimes a matter of misplaced expectations. Understanding the reasons for disappointing returns and what you can do about it will make a big difference. If you want people to beat a path to your door, you need to show them the way. And you need to offer them reasons they should. Management needs to understand the added value that a website can offer. And they must communicate that value to customers – offline as well as online.
Read MoreSmall law firm websites: Are you represented?
Just because your law firm is small, it doesn’t mean that you can’t be on an equal footing with the big firms in competing for clients. A small firm website can be a great equalizer!
Read MoreDental practice websites
Know what to look for when considering a website for your dental practice. There are many so-called specialists in dental website practices. Many of the suggestions here apply to websites for other professions and businesses. Don’t get taken for a ride!
Read MoreResponding to bad reviews
Anyone with an axe to grind can post their opinions and negative reviews somewhere online. Follow these tips to prevent serious potential damage. In fact, bad reviews or not, this tips will make your site have more influence with your customers.
Read MoreDo you need a restaurant website?
A restaurant website can really help your business! Unless you’re a large group of restaurants or a national chain, chances are you don’t have a big budget for marketing. You have to watch your expenses closely. You need to stand out from other restaurants competing for the same customers. You also have a lot of…
Read MoreIncrease your market share
We’ve all been taught from an early age that sharing is good. But if you’re in business, you should ask… How much market share are you giving your competition? How many competitors do you have for your different products and services? How do your potential customers decide who to give their business to? What makes…
Read MoreWhat you need to know about Domain Names
What do you need to know about Domain Names? The importance of selecting a good domain name for your website should not be overlooked. Ultimately, it’s how visitors will access your website and it can become part of your branding. Unfortunately, with the popularity of the internet, the domain name that may seem like the…
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