Small law firm websites: Are you represented?
Are you practicing law without a website?
It’s not illegal… but is it wise?
You use your expertise to make sure your client’s case is heard loud and clear. We can be your expert to make sure your message comes through loud and clear for would-be clients!
Do you follow a similar approach in your quest to find new clients and market your services? Do you have the marketing skills to reach the right prospective clients? Do you use the right medium to reach the right clients with the right message? Do you put your trust in someone with the right experience and skills? Do you dabble in areas without proper resources? Or do you just sit on the sidelines hoping for the best while your better-advised competitors continue to land clients that should be yours?
Your challenge
Let’s face it. There are hundreds of other attorneys in your local market. Even if you break it down by practice areas – there are still dozens of law firms vying for the same pools of clients. Whether you are a divorce lawyer, a business attorney, a real estate attorney, or patent attorney – you still have many competitors.
The challenges faced by clients
Many of your would-be clients don’t know how to find the right attorney for their needs. – They don’t know how to find the right type of attorney, the right firm, or the right person with the right experience to represent them. In fact, they might not even recognize that they need an attorney at all. Often, they’re left to find one too late in the game. How often do you wish your client had contacted you sooner?
Recommendations from friends are important but often they don’t know the answer either. A person could go to the Yellow Pages but you probably wouldn’t even advise that. The attorney with the biggest Yellow Pages ad doesn’t really tell clients the right kind of information to make an intelligent decision.
What’s an attorney like you supposed to do?
You have to market yourself. And it’s just as important for you to find the right clients as it is for clients to find the right attorney. You probably already know that. But, just like your would-be clients, you may not be sure where to turn. Most law firms are realizing that a website has the highest potential for return on your marketing investment.
How can a law firm website help you?
Don’t underestimate the role of the web in how clients find an attorney. They may get a few names from friends to start with. But very often they will often go online to see what they can find out about those attorneys. Do you have a website? Will they find it easily? What impression will it give them? Will it address some lingering doubts? Will it at least make them feel comfortable enough to contact you with some initial questions?
What you write can show that you’ve successfully handled matters that are relevant to them. It can show whether you can talk to them in their terms or talk down to them. It can reveal your style and approach. Your website can often play an important role in the law firm that they choose. And quite simply, if you’re not in the game, you can’t win.
Unlike other marketing media, a law firm website doesn’t restrict you to a certain number of pages. But what’s most important is the content on you pages. You’re halfway there if you can clearly explain what you do, who you can help, and why they need to call you.
How we can help you
First, here’s what we don’t do. We don’t treat every website the same. We don’t mass produce websites, hoping to make our profit on volume. We don’t nickel and dime you to death for every little “extra” that you want. We’re not just voice on the phone in another state or country. We don’t drop you when the site launches. We don’t duck your calls when you have questions.
We will sit down with you to get a good understanding of your services, your audience, and your objectives. We will propose a solution that won’t break your budget. (You can easily cover your costs even if the site helps you snag only one or two new clients. – But we know it can do that over and over again.) We can help you craft your message and give you strategies that will make the site perform better and better over time. And we can provide you with detailed statistics on your web traffic that can actually give you insights into how to get even better results. And we’re happy to share ideas on offsite strategies to drive traffic to your website.
The bottom line
Give us a call to arrange a consultation on how a website can help you sustain and grow your law practice.
A small law firm website can be a great equalizer. You can be judged by the content of your message rather than the number of TV ads or the number of partners in your firm. But you need to work with someone who knows the medium, the technology, and the psychology to