What is Search Engine Optimization (SEO)?

Keywords in the text of your pages may help Google and other search engines to find your website. However, relevant links from other websites trusted websites can really to make your site show up high on the first page of web search results. These “backlinks” are critically important in getting high rankings with Google and other search engines.

This video from BlueHost.com introduces the basics of Search Engine Optimization (or “SEO”). This video is primarily for non-technical users.