What is Search Engine Optimization (SEO) and what is Search Engine Marketing (SEM). This brief video explains these.

In our opinion, both are important. Both help bring people to your website. However, only Search Engine Optimization also assures that when visitors reach your site, they will find the site to be relevant to what they need. With SEM, you “pay-per-click” while SEO or “organic” search costs nothing. Think of SEM like good advertising that might bring people to your door. However, once they’re inside the door SEO makes sure that your merchandise is organized, easy to find and makes the experience pleasurable for the customer. The inside-the-door part is the organic. It’s more likely to assure that the customer buys and returns to your store in the future.